Why SEO is so important ?

Do you know, search engines account for almost 90 per cent of all web traffic. On most of the search queries, you receive thousand and millions of results to choose from. So if your web site comes after first page on Google or other search engines on keywords relevant to your website, then you may miss out a large number of visitors. So using a combination of correct keywords, inbound linkage, effective content and last but not the least the META tags, you can increase your website’s ranking in most of the popular search engines.

Some more points to show the importance of SEO —

1. Around 78 – 84% of all website traffic comes from search engines like Google, Bing, Yahoo etc.

2. 41% of online buyers use Search Engine Results for shopping.

3. Believe me more than 93% of searchers don’t look second page in any search engine.

4. 68 – 72% search engine users blindly believe in search engine results.

5. 72% of potential buyers who use search engines will purchase or request more information if they find your site in search results.

If you are owner of any website or blog then I would strngly recommend you to optimize your website to be ranked higher in search results.

Avoid following Tips to Increase Google page rank

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel="nofollow" attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of key word as this adversely affects website’s page ranking.

It has been very common practice to use invisible text and use it at the end of the main page but this is no longer a sensible thing to do as modern search engines detect it and may penalize your site. Always try to avoid query characters such as “?” as search engines never appreciate dynamic pages with such characters.

It is very essential to perform correct redirecting. When moving content from one page to another make sure to include 301 redirect codes, which indicates that page has been moved permanently.

Google suggests that there should be less than 100 links in a single page.

Always put links having equal or higher page rank sites and must be relevant to the content of the page.

Never use unauthorized softwares or programs to check rankings, submit page as you may be violating service terms etc.

And The Searches Goes On

The Oscars: glamor, glitz, much fanfare- and many fans, the search of Google has increasingly becoming a part of watching live TV experience. Before and during the Academy awards broadcast in U.S., it was seen related search on Google dominating the hot searches list on Google trends. People searched for the TV schedule, streaming video sites, printable ballots for voting on favorites, film information and nominee. Here are some of the top searches categories which done:

Fashion: All of us are aware of the fact that red carpet is all about the popular dresses worn by the actors. So which actress made the best or worst?Dressed list in search? Zoe Santana's purple colored Givenchy haute couture gown won the day in searches. The next search was followed by the searches of Miley Cyrus, she walked down the carpet in one of the Jenny Pack ham's creations.

Winners: Throughout the night Oscar related searches rose and fell as the nominations were introduced and winners were announced. Before the ceremony 'Avatar' had the most searches,but as the Hurt Locker received more awards, searches for that film exceeded all others and and was at peak when it won the Best Picture.

Gossip and memorable moments: People always are eager for more information,about Hollywood stars- like their personal stats like height, age, family and dating status. During this Oscar ceremony, Kathryn Bigelow's height and Mikey Cyrus mother's tattoos were among the hot topics.

Important measures to avoid mistakes while dealing with link building

It has been seen that people tend to make many mistakes while making efforts to boost up the page rank of their respective websites.

Such mistakes are pretty common mistakes and made by almost everybody who tries to up lift the page rank. It is very important to learn from those mistakes and never repeat them. Here are some important Search engine optimization mistakes one must always avoid.

Excess use of Keyword:

It is very important to use keyword as they help achieving optimization as per the search engine requirement. But one must avoid excessive use of keywords. It is a misconception that if keyword is used many times it will result in better page rank. It is advisable to keep in mind that search engines do not blindly follow the keywords they have set algorithm to track the genuine contents. There is a possibility of getting penalized with excessive keyword use. if you wish to have better rank and good optimization in terms of search engines then always use fresh content with appropriate use of key words.

Index without Page rank:

It is a wide spread misconception among people that if page is indexed then its page rank will automatically get increased by search engine. What they fail to realize that there are some very basic optimization techniques which can help increasing page rank. How ever hard you try to make your site better to get higher page rank but if it is not optimized properly then you will never get the desired results.

Social media is not enough:

Over the years social networking sites have gained tremendous popularity, they are not only famous but carry millions of fan following as well, for example face book, orkut and twitter. Major reason for such massive spread is that they hit the target bang on right and sing the right chord of emotions. They play good role getting traffic but not good for back links. They ends up getting you no follow back links. Thus start looking for more meaningful sources to get good traffic and back links.

Unethical link building:

there is no short cut to success. Always avoid unethical promoters who promise you to get fast and useful links in jiffy. You may encounter sudden rise in page rank due to links but they are unethical links could result is penalizing your site or permanently banning it.

Why You Should Buy Articles For SEO Purpose

You may need to buy articles from a credible article writing service providers to increase your website traffic effectively. Search engine opimization is an important but challenging task in internet marketing. To be successful online, you need to have a website that is optimized for the search engines such as Google and Yahoo. To make SEO easier, you can buy articles online to save your precious time and money.

These days search engines online make use of advanced programs, such as Latent Semantic Indexing (LSI) to provide better search results. Before, search engines ranking was based on keywords and link. Though these are still being used today as a factor in search engine ranking but they do not hold much importance in the overall ranking.

Now search engines are looking for relevant, quality and update frequency when ranking websites. And for search engines and their complicated algorithms and LSI system, you will need to buy articles written purposely for search engine optimization.

There are many online article writing services that provides you with the articles you can use for SEO. In addition, you may also let these companies provide you with article submission services to save both your time and money.

When you buy articles, you will enjoy the benefits of owning the article's rights. These articles increases your rankings in search engines also your website traffic as a result. To write articles to optimize your website for search engines in not an easy job especially if you have other important things to do. This is why buying articles for your website is a good idea.

Google Now Buys Online Collaboration Operator Doc Verse

Google acquired a company that allows Microsoft Office users to their documents with collaboration on the Web. The acquisition of Doc Verse will no doubt allow the users who are married to Word, PowerPoint and Excel to edit their documents through services of Google.

Google and Doc Verse made their announcement, with each noting that transitioning to cloud document storage and collaboration has been like a challenge for Office users. Google further said that the current Doc Verse users will be able to continue using the service, but the new sign ups have been closed until the company is ready to share what is next. This is of no doubt a foreshadowing of Google's plan to mix Doc Verse capabilities into Google Docs that allows its users to collaborate simultaneously on Google-hosted word processing, presentation documents and spreadsheet.

The move is just one another step in Google's strategy to chip away at Microsoft's dominance in the productivity space. Although, there are ways for Office users to share documents online- Share Point is a popular solution among businesses, but according to the functionality it is still different from what is offered through Google Docs. The Doc Verse acquisitions, combined with Google's recently announced file- storage capabilities. It will help beef up Google Docs to a point where it will be even difficult for small businesses to resist signing up for Google Applications.

Use Blog To Increase Site Traffic

So you have included Blog on your site? If not, then now you should very seriously consider including one. Search Engine love Blogs as they contain unique, fresh content. The posts for sites are crawled and indexed frequently.

The post assumes that you already have established your blog- and highlights some of the strategies that you should be using to increase the benefits of your blog to raise your online profile, increase traffic, and improve rankings, all with the primary goal of boosting your sales.

You should promote your blog to drive traffic to it and make it work most effectively for you. Here are few ways of how you can market your blog.

• Use titles that are rich in keywords: Search engines optimization will only bring high quality traffic to your blog/site, if they think it is relevant. Use right keywords in your blog titles to increase your rankings.

• Submit your blog to blog directories: If you want your blog to be found, it is a good idea to let the blog directories know about it. These categorize and make it easier for the people who are interested in your particular “niche” to find you.

• Twitter it: If you have your twitter account then don’t forget to tweet your followers each time you add a new post. And also consider Tweet me button to your blog posts.

• Contribute to forums: Find out which forums you target market hangs out in, and just participate. Most of the forums will allow you to include a link back to your website blog in your signature file.

• Be Responsive: Make sure that you review and respond to the comments that you receive on your posts.

Your blog can prove as a very effective tool for raising the online profile of your brand or the products or services you offer.

What You Should Look In An SEO Specialist

The task of making your website more visible on the Internet can be more easier if you work with a company that specializes in search engine optimization. An SEO specialist can offer a full range of services that can make your website more popular among customers. Everyday, millions of users browse the internet and it can beneficial if your target customers are able to easily view your website.

Search engine optimization these days focus on link building. These companies use different kinds of linking techniques so that your website can become more visible to more internet users. And these techniques can include direct reciprocal linking, three way linking. However, it would be to your advantage to work with an SEO specialist whose work involves more than just link-building.

You will need to search an SEO specialist that does not surrender to the common and most penalizing method of link farming and using content made by web crawlers. What you are looking in an SEO company is aware that most search engine these days have preference for the websites that have quality links and are rich in related content. Through this, you will be sure that the SEO company you are working with can truly help you in getting top placement in results pages of the major search engines.

Make sure that you work with an SEO specialist who is able to develop different search engine optimization strategies and internet marketing solutions for specific clients. This way, you can be sure that it is able to offer flexible services for an effective search engine optimization and internet marketing campaign.

Robots.txt - Its definition and use

Robots.txt : It is a file created by webmasters is a set of instructions for the search engines robots that index the web pages. This is

called The Robots Exclusion Protocol.

It includes User-Agent and Disallow. Here is the meaning of these words as these are very important part of robots.txt file :

User-Agent : It is used for the search engine robots. It gives the permission to a particular or all robots to index the

pages. Here is the syntax :

User-Agent : * ("*" means all robots have permission to crawl all the files/pages)

Disallow : It denies access to robots to directories/files. Here is the syntax :

Disallow : /images/ (it denies access to images directory.)

A simple robots.txt file should be :

User-Agent: *

Disallow:

It means we give permission to all the robots to visit and the directories and files.

It is very easy to create this file. Open notepad editor. Insert these instructions and save it by name robots in text

format. Put it in top-level directory and upload it. Suppose your website name is http://www.abctest.com/ then your robots

file's path should be here http://www.abctest.com/robots.txt

You can check your robots.txt file here http://tool.motoricerca.info/robots-checker.phtml.

If you need help to create robots.txt, use robots.txt generator tool here : http://www.seochat.com/seo-tools/robots-generator/

Digg Tips to Increase Traffic

Digg is a great social bookmarking site and can drive truck loads of traffic to your site and of course on everyone's mind is the big ten million dollar question. 'How do we get more traffic from Digg?'. Here are a few ways in which you can give your traffic ratings a boost and also by getting on to Digg in the first place you get greater search engine rankings.

1. Register on Digg and download the Digg toolbar onto your browser as this helps the Digging process and saves you a lot of precious time.

2. Always choose eye catching titles for your articles or blog posts as this will increase your chances of becoming more popular on Digg. A good title with at least one good keyword will do more for you than what you could ever imagine.

3. Write good content as this is the back bone and basis for any successful endeavor with a social bookmarking site, especially with a site of great caliber like Digg.

4. Start Digging other people's sites and posts and try to make friends with other Diggers who share the same interests as you and who have similar sites to yours. If you have a political blog for example try to find others who also have blogs on the same subject as this will induce them to come and visit your site more often too.

5. Send regular shouts to friends on Digg and offer to Digg their posts in return as reciprocal Digging helps to boost your Digg profile and gets the numbers up.

6. Make sure you put plenty of good information and a couple of nice pictures on your Digg profile as it is nice for others to get to know you a little bit and helps break the ice in general. This also makes you more approachable and you may see that others also will want to be your reciprocal friends on Digg.

7. Set a time each day for digging tasks and try to stick to it as much as possible as this will gradually increase your standing on Digg and eventually will also boost your traffic and Search Engine Rankings which in turn will lead to even more traffic coming to your site. It is a win situation for all.

Useful Twitter Application For Daily USE

Twitter is most popular and Free for social networking and Micro blogging. Twitter Register users can send and receive updates of other users registered in Twitter. Lots off twitter application are available on internet, here you can find some of major and most popular and useful twitter applications. All are very useful and important for those, who like twitting. Pay your attenuation and time to know some thing about twitter application.

TweetScan: Tweet Scan is nice site, on home page of Tweet Scan, you will find all tags which have more information, this information is from twitter. When you’ll click on any tag, you will find twitter profiles and posting related to particular tag. It’s nice to quick find any information using Tweet Scan Tag Clouds.

Monitter: Monitter is real time live twitter monitor, you will find all latest updates by any twitter user at Monitter.com. Quickly ping back all kind of twitter profile updates at Monitter.com it’s really real time twitter monitor.

Tweetbeep: If you love Twitter, you'll love TweetBeep! Keep track of conversations that mention you, your products, your company, anything, with hourly updates! You can even keep track of who's tweeting your website or blog, even if they use a shortened URL (like tinyurl.com). Now, how cool is that?!

Twilert: Looking for twitter alert mails? Here you are at twilert.com. Twilert is a Twitter application that lets you receive regular email updates of tweets containing your brand, product, service, well any keyword you like really.

Importance of Search Engine Placement

To find a right search engine optimization service can be a tough job. Though many companies promise that in return for fee-for-service they can place your website in the high ranking of major search engines still to find right service can be challenging. It is important to find out what actually is offered and the service track record in fulfilling those promises that are made. By selecting the right search engine optimization service for your needs can yield significant profits. But by making wrong choice can negatively affect on the assets you invested in the fees.

By asking the other users, is a great way to start when you are searching for a suitable search engine service. And if you are making online inquiry and looking at reviews, be sure to make research of the company’s background.

Another way to find the competence of a search engine placement service is by running your searches. Any services that promise to get your website to the first page of Google or in the pages of other good search engines should be there themselves. If the service is incapable in its own placement, it is not likely to succeed your website either.

Make sure whether using a search engine optimization or search engine placement service will really help you reach your goals. If you want to make investment in the right tools, you need to know what work this tool can do for your website and if it is right for you. Or else you will have to find other ways for reaching your goals.

Optimizing and Making Strong Landing Pages for SEO Techniques

A landing page can be defined as the page that the users are brought to when they have clicked on a link or an Ad for your site. These links can naturally come from other people or also could be from part of your own Search Engine Optimization or Ad words campaign. The important thing is that the landing page is significant and useful based on the links and ads leading to it. For an e commerce site it is important that the page provides information or products relevant to what the user was led to expect while clicking on the link.

In pay-per-click campaign it is most important that the pages are relevant. And if the landing page does not track your potential buyers then you are possibly wasting your money on a pointless campaign. Always remember that it is not the ad, but the landing page which brings in the sale. Natural links, while beneficial are negligible as they are out of your control. While the links that are generated from articles should always be tailored correctly to the page they are leading to.

What make linked articles and ads relevant are their keywords. In the case of an ad the user makes a search through a search engine and if your ad has relevant keywords then it will appear in the users search. The keywords relevancy determines the cost of the pay-per-click. Articles also works similarly with the omission of the cost and it won’t appear at the top of the search like ads will.

The important point is that the user is not simply browsing your page aimlessly. They have found your site due to a specific search they have made. Website designer very well know the importance of tailoring landing pages to assist with such search engine optimization methods.

If you start optimizing your links, website and ads properly then you will find creating future campaign a much easier process and you will find that you can generate a great deal of more revenue.

5 tips to gain attention, trust and Retweets on twitter

As you all know that twitter is not only about tweeting your personal activities, sharing quotes all the day. Twitter is all about 140 characters and many of you know the value of twitter in today’s market. Though, account can be created in some simple steps but how you use twitter is the main point.

What Is The Job Of SEO Services Company

What can SEO Services Company actually do for you? When you hire an SEO consultant, they will help your website get more exposure from the search engines. This article will help you to answer a few questions about search engine optimization.
Search engine optimization optimizes your website for the various search engines. Search engine look for certain things when they decide to rank pages. They look for things like relevant keyword, relevant content, inbound links, site indexes and more.
It is a complex set of rules that decide what makes you first spot in engines like Google, Yahoo and MSN. SEO experts know what these rules are and what works. While the search engines do not reveal their exact formula, there are experts that know what works through experience and knowledge.
When you get indexed for the right search results, this can transform to more sales or subscribers. When you sell a widget and you have top rankings for widgets in your city, someone who wants to buy a widget will look at your website before your competitors. This can possibly turn to more sales and more profits. There are some companies who have the websites research, the perfect way to get results and get successful with employing their own SEO.
A fresher to e-commerce may do their own SEO but most professional organizations find that the best results come from professional SEO experts and services. It is difficult to stay up to date on all the rules and regulations around SEO but the experts make it their job to be a knowledgeable consultant in this area.

Google Buzz By Google

Google has now introduced a new service called Google Buzz. This a new feature through which you can share your updates, videos and photos. This service is built in Gmail which already has 176 million users according to sources. The features of Buzz will also be available on Android operating system based phones and also in iPhone, with the facility of real-time updates.

Google also hopes to merge with the most frequently visited sites like Twitter, Picasa, Flickr, Google Reader and YouTube so that the users can stay connected to everyone through a single browser window.

If you have a Gmail account there you can see Buzz has a built-in group of friends which are automatically selected including the people that the user communicates with the most frequently through Gmail and Google Talk.

Google Buzz will be available as Web application in mobile, allowing the user to provide status updates by voice and geotagging their posts. Updates that are location based can be read while one is using Google Mobile Maps.

According Google executives said Buzz would help to solve the problem of information overload, as Google would apply its algorithms to help people find the information that is most relevant to them.

Today there are millions of users who are using Facebook, Orkut, and Twitter. Therefore Google Buzz will have to compete with such sites.

SEO Services and its Importance

SEO services are said to make big impact on your website. If you have not optimized for the big search engines then you are missing something. Your website may be attractive but you may also be ready for the floodgates to open for sales or traffic or membership or subscribers but you won’t get far until people can find you.
If you already there in the list of search engines and are getting lot of visitors, are those visitors converting into sales? If you are not getting sales but getting lot of visitors then you need your website to be optimized.
If you are selling something and search on your and search on your target phrases and do not see results until the fourth page, you need SEO consulting services. If you are having some difficulty finding the right tools to help you increase your online presence, you will need to get the help of someone with a proven track record and who will give you the tools, information and the help that you need to increase your page rank.
Some people make the mistake of doing their own search engine optimization without the facts. This can also result in your website being de indexed or banned from Google, Yahoo and others. Keyword stuffing and cloaking can sound great to you to get indexed but if it works ever, then it will be short lived.
If you want real and effective results then you should hire a consultant who will look at your existing website, provide you a detailed analysis and discuss with you a SEO services plan that will result in guaranteed increase in your rankings.

About SEO and Web Design

Internet marketing has changed the path of global economy in a great way, causing businesses in various markets in various markets and industries to be integrated into a worldwide business endeavor. The internet has become important source of information for the consumers who are always in search of ways to acquire information and the best goods and services in the most convenient way possible. Entrepreneurs have on time seized the opportunity to cash in on this worldwide phenomenon and have introduced number of initiatives that can generate revenues for their clients. And this development has made been possible by two factors: Search Engine Optimization and Web Design.
Web design simply can be defined as a method of creating a blueprint of the website, its composite web pages and the web multimedia that will be used. A website that is designed properly is an invaluable part of internet marketing because it could produce a situation where the site can be accessed and become a source of information in a variety of layouts. Directing the preferred volume of traffic to the website can be made possible with the help of informative and relevant content which the user would like to refer to.
On the other hand Search Engine Optimization defines and devises the system by which volume of traffic from the search engine through its search results algorithm. It is a devise which allows the search engines to look for the relevant websites searched for by the target clients.
In summary, SEO and Web Design are in a way related and complementary. If you are an entrepreneur and are wishing to join the millions in internet marketing should find an excellent web designer and professional SEO so that their website will not only look attractive but will be reliable.