Friday 9 July 2010

Why SEO is so important ?

Do you know, search engines account for almost 90 per cent of all web traffic. On most of the search queries, you receive thousand and millions of results to choose from. So if your web site comes after first page on Google or other search engines on keywords relevant to your website, then you may miss out a large number of visitors. So using a combination of correct keywords, inbound linkage, effective content and last but not the least the META tags, you can increase your website’s ranking in most of the popular search engines.

Some more points to show the importance of SEO —

1. Around 78 – 84% of all website traffic comes from search engines like Google, Bing, Yahoo etc.
2. 41% of online buyers use Search Engine Results for shopping.
3. Believe me more than 93% of searchers don’t look second page in any search engine.
4. 68 – 72% search engine users blindly believe in search engine results.
5. 72% of potential buyers who use search engines will purchase or request more information if they find your site in search results.

If you are owner of any website or blog then I would strngly recommend you to optimize your website to be ranked higher in search results.

Friday 12 March 2010

Avoid following Tips to Increase Google page rank

Never put ads to new sites right away as Google may mark your site as “ ad farm “ and will not index the site. You should wait for a month or so to begin ad activity.

It has been seen that Google bestows high ranking to sites having multiple inbound links. The important fact is that such links must correspond to higher ranking site only.

You will not get any benefit from any sub standard link exchange sites and more over Google will side line your site for link farming. Your inbound links must be relevant to content of website.

You can link web site with good social book marking services like del.icio.us, reddit.com, dig.com to name a few but there are many other such sites which will serve your purpose but Most of social book marking sites use rel="nofollow" attribute which does not help increasing Page rank of website.

Google detects duplicate contents, copied content etc and never index sites which use them. It is always advisable to give relevant link and disclose the content source etc.

Always link single page with canonical URL. Always refrain from excess use of key words, over optimizing, irrelevant use of key word as this adversely affects website’s page ranking.

It has been very common practice to use invisible text and use it at the end of the main page but this is no longer a sensible thing to do as modern search engines detect it and may penalize your site. Always try to avoid query characters such as “?” as search engines never appreciate dynamic pages with such characters.

It is very essential to perform correct redirecting. When moving content from one page to another make sure to include 301 redirect codes, which indicates that page has been moved permanently.

Google suggests that there should be less than 100 links in a single page.

Always put links having equal or higher page rank sites and must be relevant to the content of the page.

Never use unauthorized softwares or programs to check rankings, submit page as you may be violating service terms etc.

And The Searches Goes On

The Oscars: glamor, glitz, much fanfare- and many fans, the search of Google has increasingly becoming a part of watching live TV experience. Before and during the Academy awards broadcast in U.S., it was seen related search on Google dominating the hot searches list on Google trends. People searched for the TV schedule, streaming video sites, printable ballots for voting on favorites, film information and nominee. Here are some of the top searches categories which done:

Fashion: All of us are aware of the fact that red carpet is all about the popular dresses worn by the actors. So which actress made the best or worst?Dressed list in search? Zoe Santana's purple colored Givenchy haute couture gown won the day in searches. The next search was followed by the searches of Miley Cyrus, she walked down the carpet in one of the Jenny Pack ham's creations.

Winners: Throughout the night Oscar related searches rose and fell as the nominations were introduced and winners were announced. Before the ceremony 'Avatar' had the most searches,but as the Hurt Locker received more awards, searches for that film exceeded all others and and was at peak when it won the Best Picture.

Gossip and memorable moments: People always are eager for more information,about Hollywood stars- like their personal stats like height, age, family and dating status. During this Oscar ceremony, Kathryn Bigelow's height and Mikey Cyrus mother's tattoos were among the hot topics.

Wednesday 10 March 2010

Important measures to avoid mistakes while dealing with link building

It has been seen that people tend to make many mistakes while making efforts to boost up the page rank of their respective websites.

Such mistakes are pretty common mistakes and made by almost everybody who tries to up lift the page rank. It is very important to learn from those mistakes and never repeat them. Here are some important Search engine optimization mistakes one must always avoid.

Excess use of Keyword:
It is very important to use keyword as they help achieving optimization as per the search engine requirement. But one must avoid excessive use of keywords. It is a misconception that if keyword is used many times it will result in better page rank. It is advisable to keep in mind that search engines do not blindly follow the keywords they have set algorithm to track the genuine contents. There is a possibility of getting penalized with excessive keyword use. if you wish to have better rank and good optimization in terms of search engines then always use fresh content with appropriate use of key words.

Index without Page rank:
It is a wide spread misconception among people that if page is indexed then its page rank will automatically get increased by search engine. What they fail to realize that there are some very basic optimization techniques which can help increasing page rank. How ever hard you try to make your site better to get higher page rank but if it is not optimized properly then you will never get the desired results.

Social media is not enough:
Over the years social networking sites have gained tremendous popularity, they are not only famous but carry millions of fan following as well, for example face book, orkut and twitter. Major reason for such massive spread is that they hit the target bang on right and sing the right chord of emotions. They play good role getting traffic but not good for back links. They ends up getting you no follow back links. Thus start looking for more meaningful sources to get good traffic and back links.

Unethical link building:
there is no short cut to success. Always avoid unethical promoters who promise you to get fast and useful links in jiffy. You may encounter sudden rise in page rank due to links but they are unethical links could result is penalizing your site or permanently banning it.

Why You Should Buy Articles For SEO Purpose

You may need to buy articles from a credible article writing service providers to increase your website traffic effectively. Search engine opimization is an important but challenging task in internet marketing. To be successful online, you need to have a website that is optimized for the search engines such as Google and Yahoo. To make SEO easier, you can buy articles online to save your precious time and money.

These days search engines online make use of advanced programs, such as Latent Semantic Indexing (LSI) to provide better search results. Before, search engines ranking was based on keywords and link. Though these are still being used today as a factor in search engine ranking but they do not hold much importance in the overall ranking.

Now search engines are looking for relevant, quality and update frequency when ranking websites. And for search engines and their complicated algorithms and LSI system, you will need to buy articles written purposely for search engine optimization.

There are many online article writing services that provides you with the articles you can use for SEO. In addition, you may also let these companies provide you with article submission services to save both your time and money.

When you buy articles, you will enjoy the benefits of owning the article's rights. These articles increases your rankings in search engines also your website traffic as a result. To write articles to optimize your website for search engines in not an easy job especially if you have other important things to do. This is why buying articles for your website is a good idea.